• Equity – People who work should not have to live in poverty.
  • Inclusiveness – A diverse, inclusive community and economy is essential to realizing opportunity for all people.
  • Empowerment – People must have the tools, resources, and access to create positive change in their lives and communities.
  • Innovation – Creative problem solving and experimentation is necessary to tackle today's complex economic and social problems.
  • Collaboration – Lasting social, economic and environmental solutions happen when government, businesses, nonprofits, landowners and communities work together.
  • Knowledge Sharing – Sustainable development within rural communities requires building and sharing collective knowledge.
  • Transparency - Respect is earned when organizations clearly communicate intentions, actions, and results and their work is open to review by others.
  • Integrity – Organizational integrity demands a strategic, inquiring, and informed perspective that promotes quality and objectivity.

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